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Data protection

1 Privacy statement

This privacy policy explains to you the nature, scope and purpose of the collection and use of personal data on the website bauscout.ch (hereinafter “website”) through the BAUSCOUT GmbH (hereinafter “we” or “us”) and informs you about your rights under applicable data protection law, in particular the Swiss Data Protection Act (DSG) and — if applicable — the General Data Protection Regulation (GDPR).

2 Responsible person for data processing

The person responsible for data processing on this website and the contact person for data protection concerns is:

BAUSCOUT GmbH
Gernstraße 34
8409 Winterthur
email: hello@bauscout.ch

3 Data collection on this website

3.1 Log files

Our website is hosted by Webflow.

In order to optimize and maintain our website, we log technical errors that may occur when you visit our website. In addition, when you use this website, information is automatically collected, which the browser on your device transmits to our host provider. These are:

  • IP address and operating system of your device,
  • browser type, version, language
  • date and time of the server request,
  • accessed file,
  • the website from which access was made (referrer URL),
  • the status code (e.g. 404) and
  • the transfer protocol used (e.g. HTTP/2).

This data is collected and stored by our host provider in order to be able to optimize processes and procedures, particularly in connection with the use of our website and the security and stability of the computer system.

For more information, please see the Webflow privacy policy at https://webflow.com/legal/eu-privacy-policy.

Insofar as the GDPR is applicable, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR (legitimate interest).

3.2 Contact form & waitlist

If you have a contact form or a waitlist form on bauscout.ch , the data you enter will be processed to process your request and to provide information about the launch of the BauScout platform and app.

In particular, the following data may be collected:

  • First and last name
  • firm
  • email address
  • address
  • phone number
  • Subject
  • Message content

In particular, this data is processed for the following purposes:

  • Responding to your request
  • Early Access Communications
  • Information about product updates, the BAUSCOUT platform and app launch

Continued use of the BauScout platform and app is subject to separate general terms and conditions (GTC) as well as one independent privacy policy, which are made available to you when you register.

The legal basis for data processing is — where applicable — Art. 6 para. 1 lit. a GDPR (consent) as well as Art. 6 para. 1 lit. f DSGVO (legitimate interest) Users interested in informing them about the product launch.

3.3 Cookies

We use cookies on our website. Cookies are small files that are stored on your device and that your browser stores. Some of the cookies we use are automatically deleted when you leave our website. Other cookies remain stored on your device until you delete them or until they expire. These cookies make it possible to recognize your browser the next time you visit our website.

You can set your browser so that you are informed in advance when cookies are set and can decide on a case-by-case basis whether to exclude the acceptance of cookies for specific cases or in general, or that cookies are completely prevented. As a result, the functionality of the website can be limited.

Cookies that are required for the electronic communication process or functions you have requested, or that optimize your user experience, are stored on the basis of Article 6 (1) (f) GDPR.

Cookies for analysis and marketing purposes are only used with your express consent (Art. 6 para. 1 lit. a GDPR).

3.4 Cookie banners & consent management

To manage cookies and services that require consent, we use a cookie banner with an integrated consent management tool on our website.

When you visit our website for the first time, you can use this tool to decide whether and to what extent cookies and external services (e.g. analysis and marketing services) may be used. Your selection is saved and can be adjusted or revoked at any time via the cookie banner.

We also use the so-called consent mode. This ensures that Google services such as Google Analytics or Google Ads only process personal data after your consent or adjust their behavior in accordance with your consent.

The processing is carried out — where applicable — on the basis of your consent, which you can give or refuse via our consent tool (Art. 6 para. 1 lit. a GDPR).

4 External services

We use various third-party services on our website. Below, we explain in detail which services are involved, what we use them for and what data is collected.

According to current European case law, the integration of external services can be tricky. The transfer of personal data to external providers (example: analytics, advertising, CDN, fonts, videos, etc.) should be analysed on a case-by-case basis.

4.1 Google Tag Manager

This website uses Google Tag Manager, a service provided by Google Ireland Limited (“Google”). Google Tag Manager is used to manage website tags and enables us to efficiently integrate analysis and marketing services into our website.

Google Tag Manager itself does not process any personal data. However, it ensures that other services, which in turn may collect personal data (e.g. Google Analytics or the Meta Pixel), are triggered. This may involve the transmission of data, in particular the IP address, to Google servers, which may also be located outside Switzerland or the European Union.

Google uses the information triggered via Google Tag Manager to technically enable the integrated services to be carried out. Google Tag Manager itself does not combine this data with other data from Google.

You can prevent the services integrated by Google Tag Manager from running by making appropriate cookie settings in your browser or using the consent tool used on our website. We would like to point out that in this case not all functions of this website may be fully used.

The processing is carried out — where applicable — on the basis of your consent, which you can give or refuse via our consent tool (Art. 6 para. 1 lit. a GDPR).

4.2 Google Analytics (GA4)

Please note that this website uses Google Analytics, a web analysis service provided by Google Ireland Limited. Google Analytics uses so-called “cookies”, text files that are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and Internet usage. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. Google will never connect your IP address with other data from Google. You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. The processing is carried out — if applicable — on the basis of your consent, which you can give or refuse via our consent tool (Art. 6 para. 1 lit. a DSGVO) .Purpose agreed.

4.3 Meta pixels (Facebook/ Instagram)

This website uses the Meta Pixel of Meta Platforms Ireland Ltd. (“Meta”). The Meta Pixel is an analysis tool that allows us to understand the behavior of users after they have been redirected to our website through an ad on Facebook or Instagram.

The Meta Pixel uses cookies and similar technologies that enable Meta to collect information about your use of this website, including your IP address, device information, and information about pages viewed and interactions. This information is transferred to Meta servers, which may also be located outside Switzerland or the European Union, and stored there.

Meta uses this information to evaluate the use of our website, to create reports on the effectiveness of advertisements and to provide other services associated with the use of Facebook and Instagram services. This data can be combined with your Facebook or Instagram profile, provided that you are registered there and have agreed to this.

You can prevent cookies from being saved by setting your browser software accordingly or using our consent tool. We would like to point out that in this case, you may not be able to use all functions of this website to their full extent.

The processing is carried out — where applicable — on the basis of your consent, which you can give or refuse via our consent tool (Art. 6 para. 1 lit. a GDPR).

4.4 Brevo (email communication & marketing automation)

This website uses the service Brevo (formerly Sendinblue), operated by Brevo SAS based in France (“Brevo”). Brevo is a marketing and communication platform that we use to send emails, manage forms and communicate in connection with the launch of the BauScout platform and app.

Brevo processes personal data that you provide to us as part of a registration, in particular via contact or waitlist forms. In particular, this includes your name, email address, time of registration and interactions with sent emails. This information is stored and processed on Brevo servers, which may be located within the European Union.

Brevo uses this data exclusively on our behalf to enable email communication, to provide information about product updates and the launch of BAUSCOUT, and to carry out statistical evaluations to optimize our communication. The data will not be passed on to third parties unless required by law or as part of order processing.

Registration for our email information takes place in a so-called double opt-in process. You can stop receiving emails at any time using the unsubscribe link included in every email. In this case, your personal data will no longer be processed for this purpose.

The processing is carried out — where applicable — on the basis of your consent, which you can give or refuse via our consent tool (Art. 6 para. 1 lit. a GDPR).

4.5 Google Ads (Conversion Tracking & Remarketing)

Please note that this website Google Ads, uses an online advertising service provided by Google Ireland Limited (“Google”). Google Ads allows us to display advertisements in Google search and in the Google advertising network and to measure their effectiveness.

As part of Google Ads, we use so-called Conversion Tracking one. A cookie is stored on your device when you access our website via a Google ad. This cookie allows Google and us to recognize that a user clicked on an ad and then visited certain pages on our website.

The information collected by the conversion cookie can be transferred to and stored by Google servers, which may also be located outside Switzerland or the European Union. Google uses this information to compile conversion statistics and to provide other services associated with the use of Google Ads.

You can prevent cookies from being saved by setting your browser software accordingly or using our consent tool. We would like to point out that in this case not all functions of this website may be fully used.

The processing is carried out — where applicable — on the basis of your consent, which you can give or refuse via our consent tool (Art. 6 para. 1 lit. a GDPR).

4.6 Meta ads (Facebook & Instagram advertising)

Please note that this website offers advertising services from Meta Platforms Ireland Ltd. (“Meta”)
uses. Meta ads enable us to display ads on Facebook and Instagram and analyze their success.

In connection with the use of Meta Ads, personal data, in particular your IP address, device information and information about your usage behavior on our website, may be processed. This data is collected using cookies and similar technologies and transferred to Meta servers, which may also be located outside Switzerland or the European Union.

Meta uses this information to generate reports on the effectiveness of advertisements and to optimize the delivery of personalized advertising. This data can be combined with your Facebook or Instagram profile, provided that you are registered there and have agreed to this.

You can prevent cookies from being saved by making appropriate settings in your browser or using our consent tool. We would like to point out that in this case it may not be possible to use all functions of this website.

The processing is carried out — where applicable — on the basis of your consent, which you can give or refuse via our consent tool (Art. 6 para. 1 lit. a GDPR).

4.7 LinkedIn Ads

Please note that this website offers advertising services from LinkedIn Ireland Unlimited Company (“LinkedIn”)
used. LinkedIn Ads enable us to display advertisements in the LinkedIn network and measure their success.

When using LinkedIn Ads, personal data may be processed, in particular information about your visit to our website, your IP address, and device and browser information. This data can be transferred to LinkedIn servers outside Switzerland or the European Union and stored there.

LinkedIn uses this information to generate reports on the performance of advertisements and to enable targeted advertising to be displayed. If you are registered with LinkedIn, LinkedIn can associate this information with your user account.

You can prevent cookies from being saved by making appropriate settings in your browser or using our consent tool. We would like to point out that in this case, you may not be able to use all functions of this website to their full extent.

The processing is carried out — where applicable — on the basis of your consent, which you can give or refuse via our consent tool (Art. 6 para. 1 lit. a GDPR).

4.8 LinkedIn Insight Day

Please note that this website has the LinkedIn Insight Day, an analysis and tracking tool from LinkedIn Ireland Unlimited Company (“LinkedIn”).

The LinkedIn Insight Tag allows us to collect information about visitors to our website, in particular about page views, interactions and conversions. This information is used to analyze user behavior, measure the success of LinkedIn advertising campaigns and create target groups for marketing purposes.

The collected data is transmitted to LinkedIn and can be stored and processed there, even on servers outside Switzerland or the European Union. LinkedIn uses this data to provide reports and optimize its advertising services.

You can prevent collection by the LinkedIn Insight Tag via appropriate cookie settings or via our consent tool. We would like to point out that in this case it may not be possible to use all functions of this website.

The processing is carried out — where applicable — on the basis of your consent, which you can give or refuse via our consent tool (Art. 6 para. 1 lit. a GDPR).

5 links

On our website, you will find links to third-party sites. We are not responsible for the content and data protection measures on external websites that you can access via the links. Please find out more about data protection directly on the relevant websites.

6 Transfer of data to third parties

In order to be able to offer you the information on our website, we work with various service providers, in particular with IT service providers, in order to be able to offer you a modern website. They only use your data for us as part of order processing.

With the exception of the provisions in Section 3.4 of this Privacy Policy, we will only transfer data to locations outside Switzerland and the European Union (third country) without your consent, if this is necessary under the respective contract, to fulfill legal obligations or to protect our legitimate interests.

When using certain services (e.g. Google, Meta, LinkedIn), personal data may be transferred to countries outside Switzerland or the European Union. In these cases, we ensure that appropriate data protection guarantees exist, in particular by concluding standard contractual clauses or comparable protection mechanisms.

7 Your rights

To the extent required by data protection law applicable to you, you can request information free of charge about the stored data relating to you, its origin and recipients and the purpose of the data processing. Under legal requirements, you also have the right to correct, delete, restrict or object to processing and, if the GDPR applies, to release this data for transfer to another body.

You can withdraw your consent at any time with effect for the future. All you need to do is send us an informal message by e-mail.

Please note that the above rights are subject to legal restrictions and may impair or impede the provision of our services.

You are entitled to enforce your claims in court or file a complaint with the competent data protection authority. The Federal Data Protection and Information Commissioner is responsible for Switzerland (https://www.edoeb.admin.ch).